Current Issue : April-June Volume : 2026 Issue Number : 2 Articles : 5 Articles
Artificial intelligence (AI) is transforming industries worldwide, and the ecommerce sector is at the forefront of leveraging its capabilities to drive innovation and efficiency. The paper explores the integration of artificial intelligence in e-commerce, focusing on the ethical and regulatory implications introduced by the EU AI Act. This legislative framework aims to ensure the responsible deployment of AI by classifying AI systems into risk categories and imposing compliance requirements. It also underscores both the opportunities and challenges that AI presents to businesses, particularly in enhancing consumer experiences through automation and data-driven decision-making processes. The paper provides a comprehensive review of the AI landscape in Europe, analyzing the impact of the EU AI Act, particularly on small and medium-sized enterprises and startups. Through a mixed-methods approach, the study investigates how regulatory compliance may influence business innovation, market competitiveness, and consumer trust. The recommendations proposed aim to develop a trustworthy AI ecosystem that could stimulate long-term growth and enhance the global positioning of small European businesses....
Digital innovation is critical to the competitiveness of university-based startups in emerging economies, yet empirical evidence contextualized to Peru remains limited. This study analyzes the effect of digital innovation, operationalized through digital marketing, process automation, and data analytics, on the performance of university startups in Peru using the PLS-SEM technique. We employed a quantitative design with a structured survey administered to founders or managers of 100 student startups affiliated with incubation programs at two private universities in Lima; the sample was selected for relevance (active operations and engagement with digital tools). Data were collected between August and November 2024 using multi-item Likert questionnaires. Reliability and validity were assessed with standard PLS-SEM criteria, and structural paths were evaluated via bootstrapping (5,000 resamples). Results indicate that digital marketing increases competitiveness (β = 0.54; p < .001), process automation improves operational efficiency (β = 0.41; p < .001), and data analytics strengthens strategic adaptability (β = 0.48; p < .001). Additionally, 56% of startups report financing constraints as the main barrier to digital transformation, followed by insufficient digital training (22%) and limited access to technology (15%). Taken together, these findings suggest that university incubators in resource-constrained contexts can enhance startup performance by prioritizing targeted financing instruments, hands-on training in automation and analytics, and affordable access to technology....
This study examines the transition from digital entrepreneurial alertness to digital startup intent in connection with perceived desirability, feasibility, and intentions. The theory of planned behavior (TPB) and the entrepreneurial event/potential model (EPM) form the foundation for a mediation model, which is examined by structural equation modeling (SEM) using AMOS on data gathered from 571 Saudi youth engaged in digital entrepreneurship. The results show that digital entrepreneurial alertness has a strong predictive power in relation to intent to start digital ventures, and that this is partly mediated by perceived desirability and feasibility. Intentions, however, fully mediate the relationship between alertness, desirability, feasibility, and actual digital entrepreneurial behavior. This study adds to digital entrepreneurship scholarship by de-mystifying the thought processes bridging opportunity recognition and action, particularly in emerging economies. This study validates the EPM framework and confirms its applicability to include digital entrepreneurial alertness (DEA) as a key antecedent of digital entrepreneurial intentions (DEI) and other factors. This study also highlights the theoretical relevance of the EPM by illustrating its utility in understanding youth decisions to pursue digital entrepreneurship, particularly in transitional countries such as Saudi Arabia. Policymakers and educators in Saudi Arabia should promote attention and amplify desirability/feasibility perceptions to stimulate youth engagement in digital ventures. This work highlights intentions as the determinative gateway between entrepreneurial cognition and concrete digital startup success....
Action aggressiveness reflects how a firm reacts to temporary competitive advantages. By responding promptly to market demands, firms strengthen their market position and create advantages. Those that can act even faster secure an even stronger competitive position and greater market power. However, there is no guarantee that a competitive advantage gained today will last in the long run. The focus is on the firm’s readiness to take an action, meaning how willing the firm is to engage with competitors and respond quickly. Competitive dynamics is becoming more noticeable across various markets, even those that once seemed stable. From a theoretical perspective, a company's performance is influenced not just by its own strategy, but also by its competitors’ actions and their interactions. The main goal of this study is to explore the link between a company's strategic path and its ability to achieve sustainable growth in rapidly changing environments. Past research often looked at how competitive dynamics impact a company's financial performance, but this paper aims to broaden that perspective. Specifically, this research aims to define and analyze the connection between a firm's behavior in a turbulent market and its competitive advantage, using both financial metrics and performance indicators relative to its main rival. The findings suggest a positive correlation between a company's agility, strategic innovation, and profitability. Essentially, traits like firm agility and strategic innovation are vital for companies to survive, succeed, and maintain their competitive edge in dynamic business environments....
Technology transfer in healthcare is an essential mechanism to transform scientific discoveries into real-world solutions. However, the path from laboratory research to market impact remains challenging, particularly for women scientists, who face structural and cultural barriers in accessing entrepreneurial opportunities and innovation ecosystems. This paper aims to provide a practical and empowering guide for early career women scientists interested in technology transfer and health entrepreneurship. It outlines the stages of the commercialization journey, highlights institutional and ecosystem enablers, and explores gender disparities that persist in innovation. A narrative synthesis approach is used, integrating literature, policy insights, and real-world case studies of successful female-led health tech ventures. Key elements of the technology transfer process are presented alongside strategies for mentorship, networking, and institutional support. Despite progress, women remain underrepresented in patenting, startup leadership, and venture capital access. However, targeted mentorship programs, inclusive innovation networks, and institutional infrastructures such as Technology Transfer Offices (TTOs) significantly enhance women’s ability to navigate this path. Case studies demonstrate how aligning scientific rigor with market needs, leveraging personal insight, and building interdisciplinary teams enable successful translation of research into impact. Technology transfer offers a high-impact career pathway for women in science, empowering them to lead innovation in healthcare. Supporting this journey requires not only skills and resources but also communities of mentorship, structural equity, and visibility of success stories. Academic institutions play a central role in integrating entrepreneurship training into research careers and in shaping a more inclusive, translational research culture....
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